In today’s fast-evolving digital landscape, marketers who can harness AI effectively gain a serious advantage. These smart tools not only speed up workflows but also help you deliver more personalized, data-driven campaigns. Below is a curated list of 8 AI tools that can transform your marketing arsenal — starting with one of the most versatile video-centric platforms, Invideo.
1. Invideo
Invideo has rapidly become a go-to for marketers who need to produce compelling video content without investing in heavy video editing expertise or teams. The platform includes an ai video generator that lets you turn prompts, scripts, or simple ideas into polished videos — complete with scenes, voiceovers, transitions, music, and stock visuals. You can even repurpose blog posts or written content into video formats through its text-to-video workflows.
But it’s not just about creating from scratch: Invideo also offers editing enhancements where you can issue natural-language commands (like “delete this scene,” or “change this voiceover”) to refine your video. The learning curve is minimal, making it ideal for marketers who want speed and quality.
On the updates front, Invideo recently unveiled a strategic partnership with Google Cloud to deepen its AI capabilities and make video generation from text prompts even more seamless. This move is aimed at integrating advanced generative AI models (from Google Cloud) with Invideo’s creative engine to democratize video production.
Additionally, Invideo is not only a desktop tool; they also offer an ai video creator app, enabling users to edit and create videos on the go. The app supports templates, transitions, effects, and voiceovers, ensuring you don’t lose creative flexibility just because you’re away from your main workstation.
2. ChatGPT / GPT-4 (OpenAI)
While often thought of as a conversational AI, ChatGPT (and its backend models) can be indispensable in marketing workflows: crafting copy, ideating ad headlines, summarizing long-form content, or generating A/B test variants. Paired with prompt engineering, it effectively acts as a content ideation assistant. In more advanced setups, marketers use GPT models to analyze customer feedback, classify sentiment, and optimize messaging in real time.
3. Jasper (formerly Jarvis)
Jasper is an AI content writing assistant tailored for marketers. With templates for blog intros, emails, ad copy, and social media posts, Jasper accelerates content creation. It also includes tone adjustment and content rephrasing. For campaign-level efficiency, Jasper’s long-form mode can assist in drafting outlines or even full articles based on given keywords or content briefs.
4. Copy.ai
Copy.ai is built specifically for marketing copy generation. Whether you need subject lines, product descriptions, landing page text, or social media captions, Copy.ai provides multiple versions in seconds. It can also help with brainstorming campaign slogans or generating brand voice guidelines, making it a quick, lightweight supplement to your writing workflow.
5. HubSpot’s AI Tools (Content & Marketing Hub)
HubSpot has been embedding AI capabilities into its CRM and marketing suite. Tools like “SEO suggestions,” content assistant, and predictive lead scoring help marketers automate campaign insights and execution. The advantage of HubSpot’s AI is that it operates within a unified marketing stack, blending content generation, analytics, personalization rules, and workflow automations in one place.
6. Adzooma (AI-Driven Ad Tool)
Adzooma is an AI-powered advertising optimization tool for Google Ads and Facebook Ads. It monitors ad performance continuously and offers intelligent suggestions on bidding, budget allocation, negative keywords, ad copy, and even pausing under-performing campaigns. Marketers can offload much of the tactical ad management to AI while focusing on big-picture strategy.
7. Persado / Phrasee
Persado (and similar platforms like Phrasee) leverages AI to optimize marketing language at scale. They analyze vast amounts of content, consumer responses, and brand voice to generate emotionally optimized headlines, subject lines, SMS content, and push notifications. The system runs numerous linguistic variations in real time to choose the variant most likely to resonate with a given audience segment.
8. Hootsuite Insights / Brandwatch (AI-Powered Social Listening)
For smarter campaign planning, you need a clear read on what your audience is saying. Hootsuite Insights (powered by Brandwatch) uses AI to monitor brand mentions, sentiment, trending topics, and competitor activity across social platforms. Marketers use this intelligence to shape content calendars, spot emerging trends, or preempt brand crises with reactive campaigns.
Best Practices to Use AI Tools in Marketing Campaigns
- Align tools with your funnel stage
Use AI tools where they deliver clear value: ideation (Jasper, GPT), execution (Invideo, Copy.ai), optimization (Adzooma, Persado), and insights (HubSpot AI, Hootsuite Insights). - Human in the loop
Even the strongest AI tools benefit from human review. Always edit, refine, and align AI output with brand voice and compliance. - Test iteratively
Use AI to generate multiple variants (e.g. headlines, video intros) and run A/B tests. Let the data guide which variant scales. - Monitor metrics and adjust
Just because an AI-generated video or ad seems polished doesn’t guarantee results. Track metrics like CTR, video completion, conversion, and revise as needed. - Stay updated
AI platforms evolve rapidly. New features, integrations, and policies emerge frequently — keep an eye on changelogs and announcements to squeeze more value from your tools.
Final Thoughts
Integrating AI into your marketing stack doesn’t replace creativity — it supercharges it. By using tools like Invideo for video content, GPT or Jasper for copywriting, Adzooma for ad optimization, and social listening or analytics platforms for insights, marketers can produce more, faster, and with smarter targeting. The key is to pick tools that align with your campaign goals, apply human oversight, and continuously test and iterate.
